The trump cards of sound marketing
Less stress, positive perception of the brand, more customer loyalty, increased spending…
Marketing studies have confirmed it: background music humanizes points of sale, reduce the anxiety created by silence, and create a more agreeable consumer experience. The musical atmosphere can have a positive influence the following three aspects of the consumer experience:
- Background music = lower stress levels;
- Choosing the right style = happy songs will reflect on consumer behaviour;
- Choosing the right tempo = increased consumer spending.
Sol Maestro - musical imaging with a just a few clicks
When it comes to creating your custom sound atmosphere, Sol Maestro leaves nothing to chance:
Carefully designed content...
- Unlimited choice in all styles of music: Soft Rock, Pop, Rock, Dance, Lounge, Soul, Disco, Reggae, Jazz, Latin, Blues, Country, Christmas, Classical, New Age, Youth, etc.
- New songs are automatically updated.
- Catalogue of music playlists programmed for different occasions (Valentine Day love songs, Thursday After-Hours
- Lounge music, Reggae and Latin Fridays, Jazz Festival, Québec songs for the National Holiday, Yearly Top 50, etc.).
- Complete musical programming with our music directors.
Just the right dose of technology
- Broadcast specific music contents in up to eight (8) different zones in your establishment.
- Royalties are included in your subscription.
- Sound levels adjustments prevent fluctuations and preserve your finely crafted atmosphere.
- Creation of audio messages to advertise your products, services, promotions or events.
- Message broadcasting report (promotional messages impact study).
- Daily news flash bulletins.
- Super-flexible calendaring software allows for the fine-tuning of your sound atmosphere according to time, day, season, all year long.
- User profiles secure access to certain software functions.